A promotional banner made from quality fabric can be impressive marketing tool for any business. Here are several tips to consider when shopping for fabric banners to ensure you select the best one available.
Focus on Durability
Unless you enjoy buying replacement banners each year, choose a durable fabric the first time around. Low-quality fabrics will wear and tear a lot sooner than you realize until it is too late. You need to have a banner that maintains its condition and overall appeal event after event, year after year. Research the thickness of the material, but focus on its overall durability. You may have to pay a little more money upfront than you initially budgeted. However, it will save you money in the long run by preventing the need for frequently purchasing replacements.
Banner Size Matters
Make sure that the banner size dimensions are to scale. Photos can be very deceiving, especially if the print and banner design are attractive. The last thing you want is to purchase a banner for an upcoming trade show event and find out moments after unpacking it that it is either too small or too big. Most product descriptions should include the banner dimensions. Take the time to research those measurements to ensure you get what you need before making the purchase.
Waterproof and UV Protection Are Not Optional
When buying certain products, waterproof and UV protection are viewed as optional luxuries instead of required necessities. For example, most non-waterproof digital watches and sunglasses without UV protection are still popular items that can last for years. When it comes to investing in banners for your business, view this type of protection as a requirement instead of an option.
As mentioned above, the overall appeal and appearance of your banner play key roles in the value of your presentation. A faded banner ruined by inclement weather is not something that you want to represent your company. In addition to durability, make sure it is protected in both areas.
Quality Banners Come from Quality Vendors
The bottom line is you are not going to find high-quality fabric banners from low-quality vendors. If you are not able to find the products you desire or get your questions answered to your satisfaction, chances are that you should continue to shop around at other vendors before making any final decisions. These banners will become integral parts of your marketing plan. Call New York Banner Stands at 1-800-516-7606 to explore high-quality banner options that will meet your specific needs.