There’s no doubt that the world today is defined by information. Whether it’s news, opinions, interviews or advertising, written, spoken or in filmed, it’s information (and marketing content) that provides the direction and structure to our lives. Print media (magazines, newspapers, etc.) is one of the vital components of any advertising campaign.
We distinguish between six different types of print media for brands: advertising in newspapers and magazines, use of direct mail, customer magazines, door drop and catalogs.
Now we will see Why Print Media is Important for Products & Services Brands?
1. Print – The Sensory Media Experience
The most important benefit of print media is tangibility. Among the reasons why many people prefer print is to do with the feel of the paper, having it in their hands means that the content is real, it exists. Print media can add multiple senses that increases effectiveness of print advertising.
2. Whatever Print Channel, Add print, Add power
In many ways, print is the ideal marketing medium: it’s available in both large and small numbers, can be accessed easily, and is engaging, versatile and creative. Each of the six types of print media mentioned above has their own unique quality and role in their readers’ lives.
3. Creating Engagement
The key to successful marketing is engagement, drawing customers’ attention by unique content before rewarding them with any offer or service. Print media are a trusted source for news and other information and consumers take time to read a door drop leaflet, magazine or customer magazine.
4. Talking To One Or Many
Print media exists from mass media (hundreds to millions of copies) to one-to-one (the personalised version). There are formats such as the personalized newspaper or magazine – titles that have content tailored to the specific reader. This personalisation adds to the effectiveness of the print media.
5. Digging Deeper With Print
The difference between presenting information through print media and on screen is that readers of print maintain their capacity to read longer articles since it doesn’t offer so many distractions. Readers have full attention for the content. This helps them to remember the content better.
These are some of the points that tells the importance of print media for successful marketing campaign.
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