Participating in a trade show is a great opportunity for your company to showcase your products, introduce your services, and network with others in the industry. These trade show display ideas will help your trade show display stand out, even in a space filled with hundreds of other companies all vying for the same people’s attention.
As small business owners, especially those in the start-up phase, preparing for a trade show can be a very scary and frustrating time. What do we take for our trade show display and how do we present it?
Make Your Display Table Stand Out
If the trade show display table you have does not include a tablecloth, be sure to get one that complements your display and represents your company’s image and color scheme (without being overpowering).
Even if a tablecloth is supplied, bring your own or something to add some depth to your table (i.e. a table runner ). Your table will definitely stand out in a crowd.
Use a Presentation Board
If your trade show display space will allow, erect a stand-alone presentation board. On the board, you can show how clients can benefit by using your services.
Be creative and make it stand out. Include pictures, if possible, and be sure your company name and logo are more than obvious.
Create a Template of Your Company Name
See How to Create an Effective Trade Show Display for tips on creating effective trade show graphics. If there is wall space, but your budget is minimal, use your trusty desktop publishing software to create a template of your company name. Use the template, along with bristle board, cardboard, or foam core to make a sign that you can put up on the wall behind your trade show display.
Arrange Your Display Table Properly
Arrange your trade show display table in levels. Put the larger items at the rear, shorter items in front of those, and even shorter items in front of those.
Use Video or Slide Shows to Draw Attention
Develop a video or slideshow presentation to display on TV monitors in your booth. There are various stands and racks available for mounting flat screens for trade shows. You can rent or borrow this equipment if you don’t already have it. Your visitors will find this visually appealing, and it will draw their attention
